Company enhances loudness monitoring and adds V-Chip decoding to software-defined monitor

TV Technology Magazine July 17, 2014

Plura Broadcast will integrate advanced new features within its 3G monitors that boost operational value without raising costs. The new software-defined features, which cover audio loudness logging and V-Chip decoding, also further empower quality control across broadcast and production workflows without adding complexity or increasing form factor. The new features, to be demonstrated on stand, represent a software-driven evolution of the company’s established SFP 3G and PRM-3G monitoring portfolio.

“Plura has blazed the trail for all-in-one monitors, eliminating the confusion and complexity of mix-and-match modules and options that many vendors still require of their customers today,” said Ray Kalo, president, Plura Broadcast. “Our vision for broadcast and production monitoring remains integrated functionality of rich feature sets within sleek, easy-to-manage platforms.” 


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Plura Evolves Feature Set for 3G Monitors at IBC2014


Company enhances loudness monitoring, adds V-Chip decoding to versatile, software-defined

monitor families – saving customers at least several thousand dollars


PHOENIX, July 15, 2014 — At the IBC2014 show in September, Plura Broadcast, a global

manufacturer of high-performance digital broadcast and video production solutions, will integrate

advanced new features within its innovative 3G monitors that boost operational value without

raising costs. The new software-defined features, which cover audio loudness logging and VChip

decoding, also further empowers quality control across broadcast and production workflows

without adding complexity or increasing form factor.


The new features, to be demonstrated on the Plura Broadcast stand at IBC2014 (September 12-

16, RAI Convention Centre, Amsterdam, Stand 8.B73) represent a software-driven evolution of

the company’s leading SFP-3G and PRM-3G monitoring portfolio. This is a continuation of

company strategy that aligns its portfolio with the changing requirements of broadcasters and

production professionals in the digital television age.


“Plura has blazed the trail for all-in-one monitors, eliminating the confusion and complexity of mixand-

match modules and options that many vendors still require of their customers today,” said

Ray Kalo, president, Plura Broadcast. “Our vision for broadcast and production monitoring

remains integrated functionality of rich feature sets within sleek, easy-to-manage platforms. This

ultimately minimizes costs for our customers while increasing the reach and power of their

monitoring environments.”


For broadcasters worldwide, Plura Broadcast will extend software-defined loudness monitoring

and logging functionality within the same two monitor families — saving its customers another

several thousand dollars in additional component and integration costs. The company, which

currently offers standard live monitoring of digital audio loudness LFKS levels — essentially the

amplitude level of TV audio converted into decibels — will introduce new timeline-centric features

that allow broadcasters to quickly review and troubleshoot fluctuations in audio loudness over a

given time period. The Plura Broadcast monitors log all LKFS activity on a continuous basis, and

provides graphical representations on screen via a built-in HDMI output. This enables

broadcasters to better understand when and where fluctuations took place, and troubleshoot

issues to prevent further occurrences.


The integration of V-Chip technology is of special interest to North American broadcast stations

and networks that must transmit ratings data for content that specifies suitable viewing

audiences. The integration of this technology into Plura monitors gives broadcasters peace of

mind that this sensitive data is being delivered on screen without hiccups. It also saves several

thousand dollars for broadcasters who would otherwise be forced to purchase separate units and

integrate them within existing workflows.


The integration of these new features follow other recent built-in software developments for its

monitors, including simultaneous waveform vector display of LKFS for side-by-side comparison

and manipulation of two images; and 16-channel audio monitoring, which doubles the capacity of

most competitive broadcast and production monitors. These features, along with 17-inch HD

panel configurations for QC monitors, serve as key differentiators to competitive monitoring

solutions on the market.


More on the SFP-3G Series and PRM-3G Series can be found at www.plurabroadcast.com. The

SFP-3G Series is especially unique as the only monitor with integrated fiber and coax input

capability, enabling flexible signal routing to and from any location within the monitor.


ABOUT Plura Broadcast


Plura Broadcast is a leading global manufacturer of a wide range of high-performance multifunction

HD and SD LCD video monitors (up to 70") and equipment engineered specially for

digital broadcast and professional video production. Plura products offer an incomparable feature

set, superior picture quality and extraordinary value and reliability. Plura Broadcast is known for

truly affordable high-end features built upon core technology. The company’s solutions include

studio and portable video monitors, test and measurement equipment and software,

character/template-driven graphics generators, and digital signage systems.


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